Case Study

Quality appointment generation for a Drainage company.

The CEO was aware that his business was heavily reliant on a vertical market sector.
The company needed to expand the sectors they serviced
Vocal Group were tasked to identify new sectors and establish initial contact
This required the creation of a telemarketing team and the use of a CRM system to support the activity

Sectors with housing stock > 5000 were identified as key potential customers within the public and private sector.
Recruit, employ, develop and manage a team of telemarketers responsible for the identification of Key decision makers.
Develop a transparent reporting system which tracked individual and team performance.
Establish a quality feedback loop between the field sales and telemarketing sales teams
Set up a coaching system which maintained and increased the levels of activity within the campaign

Set up a team of telemarketers within 21 days
An initial 30 day campaign ran for nearly 2 years
Added over £2.4m worth of sales contracts against an annual cost of £56.000.
Introduced the company to 30 new organisations within the first 30 days through quality appointment setting.
Organised quality field sales meetings with numerous Public sector new business clients such as of Birmingham Swansea and Cardiff City council.
Made quality introductions to Surveyors, Architect and Estate Agent businesses
Further enhanced the appointment generation service by generating quotes over the telephone.